Tuesday, August 05, 2008

'JUST DO IT ALREADY!'

So I've probably got your attention with my title - yes, get your mind out of the gutter...you're going along with that report, that new product launch, that new marketing strategy when it hits you - overwhelm, panic, frustration, empathy...

You've hit the wall literally and figuratively and find yourself 'stuck.' So...that report sits unfinished, the new product launch doesn't happen and your marketing strategy is a flop.

Recently, I had a coach say to me, "When do you plan to complete your Escape the Pace package?"

Dumbfounded I thought about it and couldn't answer. I've been working (no, rather - thinking about) a product for 2 years. Yes, that's right - two whole years!

What stopped me? The same thing that stops most of us entrepreneurs in our tracks - fear, indecisiveness, lack of a clear plan, lack of confidence, comparing ourselves to others, etc. The same 'inner game' that helps entrepreneurs can also work against us - we often get in our own way. I've had people say, "Business would be fine if it wasn't for me!"

So my coach yanked me out of this negative mindset and said, "Just do it already!"

Dan Kennedy, an online marketing maverick and expert mentions that 'money likes speed,' and that sometimes people have 'to put it out there and tweak it later.'

So, the next time you feel swamped, overwhelmed, or stuck, just make yourself do it, forget perfection and tweak it later.

Many clients tell me that once they launch something, it gives them more confidence and power and they tweak things according to the market. Sounds like a plan to me! I'll keep you posted on the Escape Program - coming very soon!