Wednesday, July 25, 2007

'The More People I Meet, The More I Like My Dog." (Bumper Sticker)

I'm not sure where I first saw that bumper sticker, but being a dog lover, I thought it was funny although I internally disagreed with it. (I like people)

Fast forward about 20 years...20 years of advertising sales, retail sales and working with the general public. Okay...I still like people but I really like my dog -

What you can learn about a dog and how to apply it to business:

1. Dogs are reliable: You can count on them - they're loyal. Is your staff dependable, do they treat customers with respect? Do your staff arrive on time, do their job well? Or, are there problems? How does reliability fit in your business? Can you deliver your product or service on time and to the best of your ability?

2. Dogs like to have fun: If your business isn't any fun, why do it? Okay...some of you have to for the moment - there's no quick alternative. But when you get the chance, see how you can infuse some fun into your workplace.

For example, even after the 'politically correct' way of being emerged in the corporate world, my former boss at a newspaper, downloaded un-politically correct comics and we laughed our heads off on Monday mornings. What a great way to start the week!

3. Dogs know when to play hard and go for a nap: If you're 'burning the candle at both ends,' you're not going to be having fun, and you're not going to be F-U-N. After you complete a huge project, you owe it to yourself to 'goof off' and do something fun.

Go for that hike, bikeride, swim - read, do yoga, hit the spa, have a night out with the guys...do something to blow off steam. We're all too serious and it hurts our bodies, minds and spirits.

4. Dogs like exploring: Stuck on a project, feeling 'in a slump,' or stressed out? Go exploring. You can travel out of town, visit another city or armchair travel online. Get out of your head and environment and see what others are doing.

My dog, Ricker, is 'an escape artist,' and loves to run away so he can see new things in the neighbourhood (and chase cats). When he comes back home he's happy, exercised and ready to do whatever a dog needs to do.

5. Dogs are creative: If a dog wants a bone, to chase a cat or to escape, he'll find a way. When you consider that the average dog has the intelligence of a five year old, that's pretty smart - quiet a bit of knowledge in that doggie brain.

Creativity is fast becoming something that innovative companies are looking for. If you or your company are creative, you can stand out and attract more customers or clients. How to be creative? Put a creativity box in your business. Ask employees to post ideas based on a company challenge;read a book on creativity, keep a notepad nearby, write in a journal, surf the Net, take photographs, do a crossword puzzle, create the title for a hit song, write a poem, play an instrument. The point is - get your creativity juices flowing. Everyone is creative in a certain way - i't's about thinking differently, solving old problems new ways.

Have fun and remember: 'It's a dog's life.'

Lisa Rickwood, "Small Biz Stress Buster," is a small business coach, visual artist and author of Escape The Pace: 100 Fun And Easy Ways To Slow Down And Enjoy Your Life and co-author of Power & Soul: 42 Successful Entrepreneurs Share their Secrets for Creating the Business and Life of Their Dreams. She helps small business owners ‘master stress for professional and personal success.’ Get your FREE e-book, 5 Critical Actions That Hurt Your Business and Add Stress to Your Life…and How to Escape Them by visiting: http://www.escapethepace.com/